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MONTREAL, FEBRUARY 25, 2013 – As the English Montreal School Board continues to work proactively in order to eliminate bullying, Vincent Massey Collegiate 5925 – 27th Avenue) in Rosemount is using “Pink Shirt Day” on February 27 as a way to send a positive message to the students and the community.

Following the adoption of Bill 56 in June 2012, an initiative that was drafted by the National Assembly to fight bullying and violence in schools, Pink Shirt Day was created in order to bring light to this critical subject.

On February 27, students will receive a pink t-shirt bearing a positive message and illustration such as “Don’t be a Bull-y,” with a picture of a Bull or “It isn’t big to make others feel small,” with a picture of a large fish about to eat a smaller fish.

From 8:30 a.m. to 11:30 a.m., students will all participate in leveled assemblies hosted by 92.5 The Beat’s and Vincent Massey alumnus, Shaun McMahon and CTV’s Christine Long.

Following lunch, there will be a pink t-shirt Zumba class, a visit from the Montreal Alouettes and professional basketball player Pascal Fleury will speak to the students and join their team in a friendly game of basketball which pit students against police officers from the community.

The day will also serve as the culmination of a campaign where students have asked a number of Canadian celebrities to film anti-bullying announcements for the school. These announcements will premiere during the morning assemblies.

To date, the following celebrities have participated in the campaign: Justin Trudeau, Member of Parliament for Papineau and candidate for the leader of the Liberal Party; George St. Pierre, Ultimate Fighting Championship Welterweight Champion; Simple Plan, award winning music group; Shawn Desman, musician; Joey Scarpellino, actor in the television series “Les Parents”; Jasmin Roy, actor; Richard Pound, former President of the World Anti-Doping Agency and former Vice-President of the International Olympic Committee; Chris Nilan, Former NHL player and Anti-bullying activist; Rick Mercer, television personality for CBC; Craig Kielburger, Co-founder of Free The Children; Spencer West, Motivational Speaker for Me To We and Ambassador for Free The Children;  Frank Cavallaro, CBC Montreal Weather Specialist; Shaun McMahon, Producer at 92.5, The Beat and graduate of Vincent Massey Collegiate; Ivana Bombardieri, CFMB Radio 1280 AM-Italian Host; Pina Arcamon, Director General-Missing Children’s Foundation; Regine Paul, Counsellor-Kids Help Phone and June Mitchell from Women Aware.

Additionally, many Secondary 5 students have created their own anti-bullying messages.  Students have also brought their campaign to social media via Twitter at:  @THEvmcRAMS.


Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213