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CTV’S SPIRIT OF GIVING ALIVE AT THE EMSB

MONTREAL, NOVEMBER 26, 2014 In preparation for the holidays, the English Montreal School Board (EMSB) will once again be teaming up with the Canadian Armed Forces to support CTV Montreal’s annual “Spirit of Giving” campaign, which brings much needed assistance to the less fortunate throughout Montreal.  

Until December 10, non-perishable food, toys and miscellaneous items, such as soap and cleaning supplies, will be collected, sorted and donated to Share The Warmth, West Island Assistance Fund, Renaissance Montreal, Multicaf, Parc Extension Share Store, Le Bon Dieu Dans La Rue, Batshaw Youth and Family Services, La Mosaique and the N.D.G. Food Depot. In all, the combined efforts of the EMSB, its schools and facilities will hopefully generate over 600 boxes of non-perishable food, and over 40,000 toys and miscellaneous items. 

Fourty-four schools and centres will take part in the campaign as well as some community organizations. Marymount Academy International in N.D.G. will serve as the main hub for the collection.  Principal Elizabeth Lagodich is thrilled to have her facility assume the role of the main hub for the very first time.

Donations can be brought to the following schools and centres: James Lyng High School in St. Henri; Rosemount High School, Rosemount Tech Centre and Vincent Massey Collegiate in Rosemount; St. Dorothy in St. Michel; Dalkeith Elementary in Anjou; Edward Murphy School in Hochelaga-Maisonneuve; Cedarcrest, Gardenview and Parkdale Elementary Schools, LaurenHill Academy and St. Laurent Adult Centre in St. Laurent; St. Monica and Willingdon Elementary Schools, Royal Vale School and Marymount Academy and Shadd Business Centre in N.D.G.; Coronation Elementary School in Cote-des-Neiges; Dunrae Gardens and Carlyle Elementary School in the Town of Mont-Royal; Roslyn Elementary in Westmount; Edinburgh and Elizabeth Ballantyne in Montreal West; Hampstead Elementary; Sinclair Laird in Park Extension; East Hill and Michelangelo Elementary Schools in Riviere-des-Prairies; Merton Elementary School  in Côte St. Luc; St. Pius Adult Centre, John Caboto Academy and Our Lady of Pompei in Ahuntsic; Galileo Adult Centre, Gerald McShane Elementary School and Lester B. Pearson High School in Montreal North; Dante, Leonardo Da Vinci Centre, Honoré Mercier, Pierre de Coubertin, Pierre Elliott Trudeau and General Vanier Elementary Schools as well as John Paul I and Laurier Macdonald High Schools in St. Léonard.

The donations will be transported to the collection centre at Marymount Academy Internatonal by the Canadian Armed forces, led by Master Corporal John Petrou and members of Canadian Grenadier Guards. Students from Marymount Academy Internatonal will also be volunteering to sort through the items once they are delivered.  All boxes will be picked up by December 10.

Many of the participating EMSB schools will organize a series of events set to encourage donations, and a number of schools will be featured on CTV Montreal’s mid-day and nightly news programs throughout the duration of the campaign. 

"Every item donated to the CTV Montreal Spirit of Giving Campaign helps each of our participating charities meet the needs of families in our community," said Louis Douville, Vice-President & General Manager of CTV Montreal. "The overwhelming generosity of our viewers paired with the dedication of our partners like the YMCA's of Quebec and the English Montreal School Board, helps support thousand of families less fortunate during this holiday season."

The campaign will conclude with a live broadcast from Marymount Academy International on Wednesday, December 10 at 6 p.m.  “I wish to thank everyone for their generous contribution to the EMSB’s largest collaborative holiday drive,” said EMSB Chairman Angela Mancini.

Live noon broadcasts will take place as follows: Monday, December 1 at Edinburgh Elementary School in Montreal West; Wednesday, December 3 at Coronation Elementary in Cote des Neiges; Thursday, December 4 at Roslyn Elementary in Westmount; Monday, December 8 with Lester B. Pearson High School students from Police Station 39 in Montreal North; Tuesday, December 9 at Dante Elementary School in St. Leonard and Wednesday, December 10 at Pierre Elliott Trudeau Elementary in St. Leonard.

Activities on Tuesday, December 2 featuring John Paul I and Laurier Macdonald students from the Foyer Dante Seniors Residence in St. Leonard and Friday, December 5 from Dunrae Gardens in T.M.R will be taped at noon and aired during the 6 p.m. newscasts.

For highlights of the 2013 campaign, please watch this video: https://vimeo.com/81740319



Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213
E-mail: mcohen@emsb.qc.ca