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MONTREAL, MAY 11, 2007- Michael Rosen, the president of Ottawa-based Tree Canada and former Quebec Environment Minister Thomas Mulcair will speak to students at Honoré Mercier Elementary School (8280 Nantes) in St. Leonard on Tuesday, June 5 (9:30 a.m.).

For most of his life, Michael Rosen has had a passion for forestry. As the recently appointed president of Tree Canada, he now holds one of the most prominent positions in that field in the country. Tree Canada is a not-for-profit Canadian organization established 15 years ago that helps facilitate the planting and care of trees throughout urban and rural Canada. To date, it has facilitated the planting of more than 74 million trees, the greening over 400 schoolyards and is a leader in Canadian urban forest programs and awareness. Tree Canada is celebrating its 15th anniversary this year. Mr. Mulcair recently joined the federal New Democratic Party and was appointed Quebec lieutenant by leader Jack Layton.

Honoré-Mercier Principal Donna Manos was at Gerald McShane Elementary School in Montreal North last year when it was presented with a special award for Environmental Achievement. In January 2004, Gerald McShane enrolled in a fundraising program called ThinkGreen and has been an active participant ever since. ThinkGreen, a division of Greentec, is an environmental fundraising program that currently funds over 1,100 schools across Canada. The program provides boxes with pre-paid shipping labels to facilitate the collection of used print cartridges and cell phones to protect the environment from electronic waste and earn funding. Used print cartridges and cell phones come back to ThinkGreen in Cambridge, Ontario where they are sorted, classified and sold to the remanufacturing market. Rebates associated with each print cartridge and cell phone are calculated and given back to participants via state of the art reporting. What's more, for every 12 recyclable print cartridge or cell phone received by ThinkGreen, one tree is planted on behalf of the participant by Tree Canada. Gerald McShane collected over 1146 cartridges, planted 61 trees and diverted 573 lbs. of waste from landfill since enrolling in the program. Ms. Manos plans to implement the same program at Honoré-Mercier.

Mr. Rosen spent the previous five years as vice-president of the organization, responsible for project implementation and communications, including the carbon neutral programs under Grow Clean Air. He has helped direct Tree Canada's other programs including: Green Streets Canada, Operation ReLeaf, and Greening Canada's School Grounds. Prior to 2002 he was a Stewardship Coordinator and Forester for the Ontario Ministry of Natural Resources, winning the coveted Amethyst Award for outstanding public service.He is a graduate of the University of Toronto's B.Sc.Forestry program, has a B.A. (History) from Trent University and is a graduate of the Ontario Advanced Forestry Program from Lakehead University and U of T. Mr. Rosen is a Registered Professional Forester, and a Certified Arborist (ISA) with extensive experience in NGO project administration and finance. He is a founding organizer of the Canadian Urban Forest Network, and is an editorial advisor for the magazine, Canadian Trees.

While enjoying his studies in history at Trent, Mr. Rosen vividly recalls the day when he asked one of his professors whether there was any kind of career out there related to logging. "My professor then told me there was such a thing as the study of forestry," he notes. "So that is where I headed."

Mr. Rosen sees Tree Canada's major role as creating opportunities for individuals and groups with an interest in planting and caring for trees for non-commercial use. Projects are assessed from an environmental perspective, followed by offers of funding and/or technical assistance. The organization's planting partners have planted over 74 million trees in fifteen years and they are responsible for ongoing care and maintenance.

"We will work with any group to promote the educational value of tree planting and maintenance, tree inventory projects, as well as the planning and execution of, the simple act of planting a tree," Mr. Rosen says.

For more details on the organization log on to

Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213