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Repercussion Theatre

MONTREAL, SEPTEMBER 20, 2011 –  Thirty five years after attending his last class at Hampstead Elementary School (83 Thurlow),   Mark Scherzer will return  on Monday, October 3 (9:30 a.m.) in his capacity as a  New York writer and producer and the creator of an innovative nutrition program in the United States.

Scherzer has co-authored a book called Hire Me Hollywood! Your Behind-the-Scenes Guide to the Most Exciting - and Unexpected - Jobs in Show Business ( for which a signing will take place on Saturday, October 1 (4 p.m. to 6 p.m.) at Chapters on Ste. Catherine Street.  
He will also discuss his Ironwill Kids  PowerUp program (, a fun, interactive nutrition experience designed to get kids excited about food and the role it plays in a healthy lifestyle.  Based on research and behavior change theory, PowerUp! gives students the knowledge and skills necessary to make healthy food choices.  Created especially for fourth and fifth graders, the program aligns with national and state standards and incorporates disciplines like language arts, math, science and social studies.

“I drew on my experience as a kids TV writer to create a character-based nutrition program for kids that's very hands on and a lot of fun,” Scherzer said.  “I developed it with a professor from Columbia University and a pediatrician.  It's currently being used in schools in the United States and we are expanding.  I am thrilled to be sharing it with my first school in Canada, the school I attended as a child.  It's character based, so the kids take turns assuming these roles each week. There are scripts for each of the lessons so they put on a mini-play each week.  There are also stories written in a kind of Diary of a Wimpy Kid tone. One of the things we hear from educators is how much info the kids absorb through this method.”

As for the book, Scherzer and co-author Keith Fenimore provide not just a “how to,” but a “how did,”  with a candid look at 30 people from across the entertainment industry at the top of their game as producers, actors, editors and more. Scherzer has 20  years of experience in the entertainment industry. He has worked in comedy development at Universal and currently continues to write and develop projects for television.  

Hampstead Elementary School Principal Marcia Kennedy-Gaul is excited about the timing of the visit, particularly given her focus on literacy and nutrition education. Hampstead’s enrolment is also on the rise this year, already far surpassing the projected number of students.



Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213