MONTREAL, JANUARY 18, 2012 –As part of a new strategy aimed at increasing enrolment and highlighting activities, which are incomparable at any other public or private school system in the province, the English Montreal School Board (EMSB) announced today a complete rebranding of its highly successful Daycare Program.
By creating a new identity called The B.A.S.E. (Before and After School Enriched) Daycare Program, the EMSB wishes to underline the fact that this service has a solid pedagogical component. At a press conference held at John Caboto Academy in Ahunstic, the EMSB also introduced the enhancement of a special partnership with McGill and Concordia Universities related to pedagogical excellence for primary students and debuted both a video produced and starring kindergarten students and a new B.A.S.E. theme song.
The B.A.S.E concept represents the harmonization of the entire range of activities provided to children outside regular scholastic hours. On a daily basis, EMSB B.A.S.E. students are immersed in a wholesome and nurturing community comprised of several components which include academic assistance, nutritional guidance, as well as audio/visual, journalism, sports and green programs, as well as a myriad of other cultural and social activities.
“Our new image will keep in line with the changing needs of our parents and to reflect the new core values of our service,” said B.A.S.E. Manager Rosa Fuoco. “We are putting the ‘baby-sitting’ image to rest and are instead promoting a service that focuses on nurturing and enriching children’s lives in a relaxed environment.”
Available in all of the EMSB’s 29 daycares, more than 2,850 students participate in the B.A.S.E. program which is facilitated by 29 B.A.S.E technicians, 170 B.A.S.E educators, four B.A.S.E advisors, and nearly 30 B.A.S.E tutors from Concordia and McGill University.
Besides McGill and Concordia, the B.A.S.E has also entered into a number of partnerships with organizations such as Lufa Farms (an organic farm which helps promote nutrition while remaining environmentally conscious), local YMCAs, senior residences for intergenerational programs.
For more information log on to the new website at www.EmsbBase.com.