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MEDEXEL JOINS VOLUNTEER APPRECIATION NIGHT AS NEW MAJOR SPONSOR

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MONTREAL, MARCH 27, 2012- The English Montreal School Board’s (EMSB) 2012 Volunteer Appreciation Night has added a new sponsor for the event, which will take place on Wednesday, April 18, 2012 at the Plaza Antique, located at 6086 Sherbrooke Street East.

Medexel is a Montreal-based health industry firm that specializes in creating and selling personalized first aid kits, and whose clientele include most pharmaceutical banners such as Walmart, Jean Coutu, Pharmaprix and Zellers, as well as medical, dental, healthcare and educational facilities (such as schools and universities). Medexel’s first-aid packaging firm is the official Canadian Red Cross supplier.
It’s the fifth major sponsor for Volunteer Appreciation Night, joining title sponsor La Capital Financial Services (www.lacapitale.com) , which offers a wide range of products and services -- such as savings, investments and funds, individual life and health insurance, and group insurance -- that are designed to simplify financial choices for members working in the public and parapublic sectors in over 900 public and parapublic institutions across the province. Other Volunteer Appreciation Night major sponsors are Steve’s Music Store (www.stevesmusic.com), which has evolved into a world renowned music store and a major force in the Canadian music industry since 1965. Steve's caters to all kinds of musical needs: acoustic, electric and bass guitarists, drummers and percussionists, keyboard players, pianists, brass and wind players, composers, public address systems, rentals and sheet music; Loft Uniforms (www.loftuniforms.com), which sells a large selection of school uniforms for public and private schools, at both elementary and secondary levels. They outfit students in complete uniform or dress code in schools throughout Quebecand Ontario; and Cameleo Photo (www.cameleophoto.com), a photo studio that has revolutionized school photography by using the most environmentally safe process in portrait photography, as well as offering its clients an unlimited selection of customized computerized backgrounds, and guarantees deliver in less than 10 business days.

For the second consecutive year, Medexel is offering its line of personalized first aid kits as a fundraising initiative to schools across the island of Montreal. The program is aimed at replacing the chocolate bars. This initiative has been highly embraced by a growing number of schools in the USA and Canada who wish to shy away from high fructose foods with a product linked to the well being of others. “Parents love the idea” says Sharron Elbaz, who is president of Medexel. “It’s a win win situation for all. Students sell fewer items, only 18 kits per drawcord bag, the Home and school divisions double their profit, the schools shy away from junk food and the end users get much more for their money”.

The kits contain essential first-aid items of various quantities, such as bandages, adhesive strips, antiseptic wipes, a pair of tweezers and a first aid instruction card. They are packaged in a compact, zippered reusable pouch that can display the school’s logo, along with a slogan, website address or any message that’s desired by the school. Eighteen kits are packaged in a drawcord plastic bag that’s personalized to the specific school, for each student to sell at $5 per kit, leaving a net profit of over $36 net per student. Bancroft School in the Plateau was the first EMSB school to sell the Medexel first aid kits as a fundraiser which started in early December of 2011. So far, over $3,000 has been raised, which will be used towards purchasing computers for the school. 

“We have had a lot of good feedback from the parents, who said that selling the kits was a better idea than chocolate bars,” said Annabel Tavares, a volunteer from Bancroft’s Parent Participation Organization (PPO), who helped organized the sale with fellow parent volunteer Louise Joaquim. “They even told me that the first aid kits are a great thing to have in their purse or their car in case of emergencies.” Ms. Tavares also remarked that the campaign was so successful, it will be extended for the remainder of the school year and into the summer months, and the parents will lend a hand and help their children sell the kits to their friends and family members.

“The contents of each kit are high end products that meet the standards of Health Canada, and can last for as long as five years,” said Mr. Elbaz. “And we do everything involved with the production and distribution of the kits in-house, including the graphic design of the logo, the film, the plate, the packaging, the shrink wrapping and the delivery of the kits to the schools.”  
 
Mr. Elbaz believes that having schools sell their first aid kits as a fundraiser is a viable, healthier alternative than selling the usual chocolate bars.  “We want to promote health consciousness and shy away from junk food and the possible allergies that are related to chocolate,” he said. As well, he realizes the importance that schools place upon promoting nutrition and a healthy lifestyle amongst their students.
 
He also outlined the benefits that the first aid kits can have for the purchaser and the schools who sell them. “The kits are practical and can be used at school, at home, in the car, outdoors or while travelling,” he said. “And with the school’s logo on the pouch, it gives them year round visibility, compared to a chocolate bar wrapper that is thrown away after consumption.”

“If each student sells out their bag of 18 kits, the school’s net profit can be quite substantial. And we also offer an incentive to the student who sells the most kits in their school, which is a $100 gift certificate from the retailer of their choice,” he added.

For information about Medexel’s personalized first aid kit school fundraiser program, and to receive a free sample of the product, please call 514-382-9988 or email them at info@medexel.com.

 

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Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213
E-mail: mcohen@emsb.qc.ca