Press Releases


MONTREAL, DECEMBER 10, 2014 – The students at Perspectives I Alternative High School in St. Michel recently received an inspiring lesson on entrepreneurship from  special guest Vince Morena. He co-owns St-Viateur Bagel and was invited to share his experience on running a business and gave advice on what it takes to succeed in today’s competitive market.

Mr. Morena, his brothers, and their father have been in the bagel making business since 1962. They happily serve Montreal through their seven retail outlets and food truck, while also shipping their bagels across Canada and the United States via their online website.

Mr. Morena spoke candidly to the Perspectives I students about being a business owner and the effort it took to go from a single bakery to providing bagels internationally. “Life is about progression,” he explained. “Success does not happen overnight. My business is 50 years in the making.  If you ask me what entrepreneurship means, it means hard work.”

This honestly was well received by the students who are part of a Secondary III derogation at Perspectives I called the 15+ Project. It is designed to introduce youth to the vocational trades through a focus on career exploration and work practicums. The curriculum also includes a course dedicated to entrepreneurship in which students must actively participate in a project that develops a product or establishes a service that meets a need in their community.

With their own upcoming entrepreneurship projects fresh on their minds thanks to  teacher   Barbara White and Work Coordinator . Elisa Ruffini, the students were ready with a multitude of questions for Mr. Morena. Students asked if his business ever faced difficult times and how he managed, what business decisions he had made that he was most proud of, and of course, advice on starting a business.

Mr. Morena was happy to reflect on his business, but his answer to the last question made it clear to the students there are no short cuts in life, “Experience is priceless,” he said.  “If you want to do something, start now! You may have to start as a dishwasher. Do your best and pay attention. Soon you will be asked to help with food preparation. Next you may have the chance to be a chef.”

Mr. Morena concluded with a pertinent message for students to remember as they consider their futures: “Good hard work never goes unnoticed.” 


For more information on the 15+ project and the EMSB schools that offer it, please contact
Travis Hall, Career Development Consultant, at or 514.483.7200 x. 7318.


Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213