Press Releases


ALTERNATIVE SCHOOLS BASKETBALL TEAM GATORADE VIDEO GOES VIRAL

MONTREAL, JANUARY 21, 2015When a few teachers formed a basketball team composed of students from different  English Montreal School Board Alternative Outreach High Schools three years ago, they didn¹t know what to expect. After beginning their season with loss after loss, no one would have blamed the team if they gave up. Instead, they gave more, determined to defy the odds stacked against them and change the lives of the players.

This team was started   by teachers John Devlin, Colin Throness and John Commins. Initially it was just Perspectives II Alternative High School in St. Michel,  then two years ago the others were  integrated bringing forth the name  the Alternative United  Pit Bulls. Throness is a substitute teacher at the EMSB and a very talented writer. They have now been featured in the Gatorade Win FromWithin video series, which features inspiring stories about athletes who overcome great adversity. The previous installations have all had more than one million views.

“We're very happy with the result and excited to see those views growing by the minute,” says Throness. “If it's at all like the others in the series, it should soar to well over a million. Gatorade contacted us in September after reading the article I wrote in The Gazette last year. They shot the video in early October. As a thank you for doing it, they're also going to send the whole team to Toronto to see and possibly meet the Raptors on February 8. I also got in touch with a friend at CBC who tells me they'd like to do a story on the trip to Toronto. Exciting times!”
 
Here is a link to the video:   https://www.youtube.com/watch?v=7dbwJSyvs24#t=22.

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Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213
E-mail: mcohen@emsb.qc.ca