Press Releases


MONTREAL,  MAY 6, 2015 As part of their month long charity campaign to raise money for a home court and an after-school headquarters, the Alternative United Pit Bulls are set to square off against Greaves Adventist Academy at McGill University on Monday, May 11 (7 p.m.) in the Currie Gymnasium, 475 Pine Avenue West. Admission is by donation and all proceeds go to the Alternative United Fundraising Campaign.

This promises to be a fierce and fiery match as there is no love lost between these two teams. They split their season series and tied for the final playoff spot before Greaves knocked the Pit Bulls out of contention in a scrappy tiebreaker in early February. The Pit Bulls want a rematch and that's exactly what they're going to get.

Alternative United is a high school basketball team that draws players from the English Montreal School Board’s Alternative Outreach system to compete in the Greater Montreal Athletic Association’s (GMAA) Juvenile Division 1. Gatorade spotted an article about the team in The Montreal Gazette last year and contacted the coaches about making a promotional video as part of the Win From Within online series. The video was released in January and quickly went viral, getting more than a million views in the first few weeks. The team and its coaches are trying to keep the ball rolling, both with the charity game and a month-long crowdfunding campaign through Indiegogo. They’re looking to raise money for a home court and a team headquarters downtown, where they’ll be able to run full practices, host home games and get tutoring and healthy snacks after school next year.

Learn more about Alternative United, their crowdfunding campaign and the video that Gatorade made about them this year by clicking on the following the links:;; and

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Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213