Press Releases


JFK BUSINESS CENTRE TO HOST PROFESSIONAL SALES REGIONAL OLYMPIADES

MONTREAL, FEBRUARY 13, 2006- The English Montreal School Board’s (EMSB) John F. Kennedy Business Centre (3030 Villeray) in St. Michel will host the Regional Olympiades for the Professional Sales Program on Thurs. Feb. 23 (8 a.m. to 5 p.m.).

Six students in total will participate in the competition – three from JFK and three from the Commission scolaire Marguerite Bourgeoys. "It should be very interesting to watch," says JFK Business Centre Director Keith Imhoff. "The competitions are very much like those seen on the Donald Trump NBC Reality Show The Apprentice."

Judges will evaluate the competency of the participants, including their level of skill mastered and the application of the sales tools and techniques. In the first phase, judges will present a product. Competitors must then prepare a plan of action. They will be given 10 minutes to present the product by means of an audio-visual presentation. Fifteen points will be assigned to the written version of the plan of action and 25 for the oral presentation. As for the second phase, the candidate must prepare a kiosk representing the product that has been assigned. As of 9 a.m. the candidate will have access to the kiosk preparation area, the resources and tools available to create the kiosk (20 points) and the product. Kiosks will be inspected beginning at 2 p.m., at which time the candidate will have to demonstrate their level of skill and application of the sales techniques by simulating (40 points) a sale with a client ensuring that the complete sales cycle is executed in a positive fashion and sales closure is achieved. Candidates will be supplied with the following resources: the technical specifications of the product; access to the product itself; a work station with individual computers providing access to Microsoft Office software package; a multi-media projector; access to an overhead projector; access to television; and a calculator.

The plan of action will require a sales scenario including a planned preparation of activities, the creation of a promotional flyer and business card, an audio-visual presentation of the product, invoices used to finalize the sale and professionally, clean and efficiently produced documentation. The winner of this competition will represent Montreal in the provincial competition in Quebec City at the end of March. National finals are scheduled for the month of May in Halifax.



Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213
E-mail: mcohen@emsb.qc.ca