Press Releases


THE NFL IS COMING TO THE EMSB’S ROYAL VALE SCHOOL

MONTREAL, MAY 24, 2016  – Members of the Indianapolis Colts are set to touch down at Royal Vale School (5851 Somerled) in NDG  on Thursday, June 9 as the National Football League (NFL) kicks off its “PLAY 60” youth health and wellness campaign in Canada.

The visit from the Colts will coincide with the Greater Montreal Athletic Association (GMAA)’s annual Flag Football Tournament.

Players will be joined by guest instructor Jen Welter (the first female coach in NFL history). Students from schools across Montreal will converge on Royal Vale for the day-long tournament which will include football clinics, an interactive family zone, the Colts mascot and cheerleader appearances.

"In addition to inspiring kids to pick up a football more often, an important legacy of these visits will be the sharing of ideas and tips on how to make the game more accessible and fun for both boys and girls," said Jen Welter. "This approach - using PLAY 60 as a platform to put the spotlight on thriving football communities - is unique to Canada. Whether it’s playing a game of flag football or simply playing catch in the yard, our goal is to inspire young Canadians and ensure they know how to get involved."

Physical activity produces overall physical, psychological and social benefits for children. Designed to inspire kids to get the recommended 60 minutes of physical activity a day in school and at home, PLAY 60 brings together the NFL's long-standing commitment to health and wellness with partner organizations. PLAY 60 is implemented locally, in partnership with NFL teams, as part of the NFL's in-school, after-school and team-based programming. Since the program was launched in 2007, the NFL has committed more than $325 million to youth health and fitness through programming, grants, and media time for public service announcements.

"Flag football is an amazing way for young girls to experience the excitement and teamwork inherent in football, with less contact," added Welter. "The phenomenal growth in female participants each of these community and school leagues are experiencing deserves recognition."

For more information about PLAY 60 or to see how current and former players get active, visit NFLRUSH.com or follow @NFLPLAY60.
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About NFL PLAY 60: Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations. PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $325 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built more than 200 NFL Youth Fitness Zones and integrated programs into more than 73,000 schools in the United States since the campaign launched. All 32 clubs activate PLAY 60 locally, with more than 2,000 NFL PLAY 60 events held annually. For more information, visit NFLRUSH.com.



Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213
E-mail: mcohen@emsb.qc.ca