|CORUS RADIO’S 940MONTREAL TO AIR SPECIAL PROGRAMMING ON CYBER BULLYING|
MONTREAL,MARCH 20, 2008- Corus Radio and its network of news-talk stations, which includes 940Montreal, want to make the Internet a safer place for children and youth and curb the rise in cyber bullying with an anti-cyber bullying campaign during March and April. Each station will host their own on-air town hall forums and discussions with local police, school administrators, parents and child welfare groups on the growing trend of cyber bullying and the negative aspects of online and mobile social networking.
In support of the campaign, each news-talk station will air Cyber Bullying – Is Your Kid a Target?, a one-hour documentary produced by 630 CHED’s Michelle Boden, profiling recently publicized cases of cyber bullying and its effects on the victims and their families. Along with the documentary, four 30-second public service announcements will also air on Corus Radio news-talk stations: two PSAs featuring a young girl’s message to bullies, and three PSAs targeted to parents about the risks in the online world. News-talk hosts Roy Green and Charles Adler will also be tackling the topic with guests and experts discussing the issues and prevention.
"Having a powerful group of well-respected news-talk stations enables us to take an active role in communicating the effects of cyber bullying to our audience of parents and guardians,” said Doug Rutherford, Vice President, News-Talk, Corus Radio and General Manager, Corus Radio Edmonton. “Cyber bullying has reached an alarming level and is extremely difficult for parents to understand. We hope that our awareness and programming initiatives over the next month and a half will encourage discussion and change.”
EMSB Experts to Weigh In
In addition to airing Michelle Boden’s documentary, 940Montreal will broadcast three special reports on cyber bullying on March 25, 26 and 27 during The Dennis Trudeau Show, 5:30 a.m. to 9:30 a.m. and The Drive with Duff, 4 p.m. to 7 p.m. The station will also have a special broadcast dedicated to discussion on cyber bullying during the March 28 edition of The Aphrodite Salas Show from 12:30 p.m. to 2 p.m. featuring representatives from the EMSB. This will include pedagogical consultant Maureen Baron, behaviour management specialist Lori Rubin and some students from John F. Kennedy High School.
Cyber bullying has become pervasive with the growth of the Internet, texting and cellphones as means of communication in youth culture. Cyber bullying reaches children at home, without parents’ knowledge, and can lead to social segregation, anxiety and even suicide. Corus Radio will explore the rise of e-mail, instant messaging, online chat rooms, bulletin boards, text messaging and social networking sites and the negative impact this online communication has on youth.
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Michael J. Cohen