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Repercussion Theatre

MONTREAL, OCTOBER  20, 2009-     The English Montreal School Board (EMSB) will mark Media Literacy Week  with a high profile panel discussion at Rosemount High School (3737 Beaubien Street East) on Tuesday, November 3 (9:40 a.m. to 10:55 a.m.).

Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) are joining together to host Canada's fourth annual Media Literacy Week, November 2-6, 2009. This year's theme – Media Literacy in the Digital Age – will emphasize the multiple literacy skills needed by today's youth for accessing, evaluating, repurposing, creating and distributing media content.

Steve Kowch, a graduate of Rosemount High and the news and program director at CJAD Radio, will moderate the discussion. Among those sitting on the panel will be Chantal Desjardins of Virgin Radio 96 FM, Barry Wilson of CTV Montreal News, Mitch Melnick from THE TEAM 990 and Mathieu Potvin, a collaborator in the Université du Québec à Montréal(UQAM) YouTube sensation lipdub of the Black Eyed Peas “I gotta a feeling” video.

Mr. Kowch has been a part of the Canadian news media since he graduated from Rosemount High School at the age of 17 in 1968. First working the police beat for The Montreal Star, where he was the lead reporter for the 1970 FLQ October Crises,  he was hired by The Montreal Gazette in 1971 and lured away from print journalism in 1980 to work in radio. He just returned to Montreal after spending the past 10 years at CFRB Radio in Toronto.

Ms. Desjardins is co-host of the The Rush, Virgin Radio 96’s popular drive home show. Mr. Melnick hosts Melnick in the Afternoon, THE TEAM 990’s drive show. More recently, he launched his own website – – and a new weekly web show called Melnick Underground. Mr. Wilson is the executive producer of the evening news on CTV Montreal and a former television and radio reporter.  Mr. Potvin was one of 172 students who worked on the sensational UQAM video which, as of this writing had more than 1.7 million views. It was done for student orientation week in September and has obtained worldwide media exposure, including CNN.


Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213