Press Releases


Repercussion Theatre

MONTREAL, JANUARY 13, 2011 – The 2010 Grey Cup Champion Montreal Alouettes are set to kick off their annual “CN Adopt an Alouette” tour on Monday, January 17 as players and cheerleaders will bring their winning attitude and host a pep rally at Lester B. Pearson High School  (11575 P.M. Favier) in Montreal North.

Beginning at 9:30 a.m. defensive end Anwar Stewart will take to the stage as the event’s emcee, at which time he will welcome the cheerleaders, his participating teammates and the Grey Cup. Following an opening cheer, wide receiver Danny Dériveaux and defensive end John Bowman will speak about the program to the students before answering questions from the audience. The morning wraps up with a friendly basketball game, pitting the Alouettes against the staff of Lester B. Pearson High School. 

Over the course of the 2011 off-season, the CN Adopt an Alouette tour will visit seven EMSB schools and centres, beginning with Lester B. Pearson High School and continuing on to Hampstead Elementary School (January 21), Westmount High School (February.3),  Royal Vale  School in N.D.G. (February 7),  St. Gabriel  Elementary School in Pointe St. Charles ( February 11),   Edward Murphy  Elementary School in Hochelaga-Maisonneuve (February 22),  East Hill Elementary School in Rivière des Prairies (February 23) and Mountainview High School  in Côte Saint-Luc (March 8).

“Mentoring programs have great potential to improve the psycho-social as well as academic skills of students, particularly those considered at-risk. Studies have shown that well-managed and well-delivered school-based mentoring programs impact positively on students’ self- concept as well as on their relationships with their parents, teachers and peers,” said Daphna Leibovici, Violence Prevention Consultant at the English Montreal School Board. “The opportunity to meet celebrated community role models inspires youth to believe that success is within their reach.”

“What we want to do with the CN Adopt an Alouette program is to provide students with the knowledge, experiences and support that broaden their view of their community and hopefully the world,” said Denburk Reid, Community Affairs Coordinator with the Montreal Alouettes.

Launched in 1998, the CN Adopt an Alouette is a life skills mentorship program that is intended to make a difference in the life of a student. Among many topics, the players talk about handling peer pressure, avoiding alcohol and drug abuse, managing stress and time, and dealing with bullying and violence. By relating their own experiences, the players share the challenges they faced and how they overcame them.


Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213