Press Releases


MONTREAL TEENS “BLOW THE WHISTLE” ON DISTRACTED DRIVERS ALLSTATE CANADA KICKS OFF ITS ACTION AGAINST DISTRACTION CAMPAIGN

Repercussion Theatre

MONTREAL, SEPTEMBER 21, 2011

Students from Rosemount High School will blow the whistle on distracted drivers by tallying what activities drivers are doing instead of keeping their eyes on the road. During morning rush hour on Wednesday, September 28, 2011, teens will monitor and record drivers who appear to be distracted while approaching the intersection of Beaubien Street East and Pie-IX Boulevard.

Meanwhile, other students, dressed as lifeguards, will encourage drivers and pedestrians arriving at the school to take Allstate Insurance Company of Canada’s Action Against Distraction pledge to not drive distracted. The Action Against Distraction campaign is Allstate Canada’s response to the thousands of car collisions that happen every year because of bad driving habits and decisions. 

What

Action Against Distraction “Blow the Whistle” Driver Tally
Media are invited to find out what’s happening on our roads and to interview teen drivers and Allstate Canada about distracted driving. Representatives from MADD Canada will also be onsite to share information about the dangers of impaired driving.  Media can also take photographs/video throughout the event.  Results from the tallies and photos will be made available the following day.

Who
 
Students from Rosemount High School, Allstate Agents and other safety advocates including MADD Canada.

Where
            
Intersection:
Four corners of Beaubien Street East and Pie-IX Boulevard

High School:
Rosemount High School, 3737 Beaubien Street East

Distracted Driving Challenge

Students in Montreal will also be participating in a Distracted Driving Challenge at the Olympic Park (Dalles Cascades – entrance on Sherbrooke Street East, Promenade on level 200) where they will learn how distracted driving can have deadly consequences through hands-on experience. Media can also participate in the Distracted Driver Challenge. While there will be a few vehicles available for the course, you are encouraged to bring your own. Please confirm attendance by contacting Jennifer Fox at (416) 515-7517, ext. 350 or fox@thornleyfallis.ca.  

When
  Wednesday, September 28, 2011
            7:30 a.m. - 8:30 a.m. (at the intersection and high school)

Distracted Driving Challenge schedule:

10:00 a.m. – 10:10 a.m.                     Opening remarks
10:15 a.m. – 10:35 a.m.                      Introduction of course
10:35 a.m. – 10:45 a.m.                      Students to vehicles
10:45 a.m. – 11:15 a.m.                      Vision-Slalom Exercise                       
11:30 a.m. – 11:55 a.m.                      Emergency Breaking Exercise
12:00 p.m. – 12:45 p.m.                      Collision Avoidance Exercise
12:50 p.m. – 1:00 p.m.                        Closing remarks

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada’s leading producers and distributors of home and auto insurance products. “The Good Hands Network®” enables consumers to contact Allstate Canada through one of 93 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players’ Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada’s hockey youth. Learn more at www.allstate.all-canadians.com.

Onsite Contact:

Diane Bégin
Thornley Fallis Communications
Cell: (647) 624-3160
begin@thornleyfallis.ca

To confirm attendance or for more information, please contact:         
Jennifer Fox
Thornley Fallis Communications
(416) 515-7517, ext. 350
Cell: (416) 473-9565
fox@thornleyfallis.ca

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Michael J. Cohen
Communications and Marketing Specialist
English Montreal School Board
Tel: (514) 483-7200 ext. 7243
Fax: (514) 483-7213
E-mail: mcohen@emsb.qc.ca