EMSB Rebrands Daycare: The B.A.S.E.

As part of a new strategy aimed at increasing enrolment and highlighting activities, which are incomparable at any other public or private school system in the province, the EMSB announced a complete rebranding of its highly successful Daycare Program. By creating a new identity called The B.A.S.E. (Before and After School Enriched) Daycare Program, the EMSB wishes to underline the fact that this service has a solid pedagogical component. At a press conference held at John Caboto Academy in Ahunstic, the EMSB also introduced the enhancement of a special partnership with McGill and Concordia Universities related to pedagogical excellence for primary students and debuted both a video produced and starring kindergarten students and a new B.A.S.E. theme song.