Grand Défi Pierre Lavoie Donation to Edward Murphy

Luigi Carola gave his children’s alma-mater 15,000 reasons to smile as he, along with his team representing the Montreal Canadiens, raised over $15,000 for Edward Murphy  Elementary School (6800 Pierre de Coubertin) in Hochelaga-Maisonneuve in last summer’s Grand Défi Pierre Lavoie.

On Monday, May 14 (10:30 a.m.) Carola will be accompanied by former Canadiens defenceman Patrice Brisebois, his teammate in the Grand Défi Pierre Lavoie, for an official cheque presentation. Brisebois spent 18 seasons in the National Hockey League, 16 with the Canadiens. He was a member of their last Stanley Cup winning team in 1993.

Weather permitting; the ceremony will take place outdoors, as the funds will be used to enhance Edward Murphy School’s playground, and in turn, the school’s commitment to physical education.

Diamond Ferri of the Montreal Alouettes will also be in attendance to further emphasize the Grand Défi Pierre Lavoie’s message of being active and leading a healthy lifestyle.

Carola, who is the vice-president of Sales at Effix Inc., which handles marketing iniatives for the Canadiens, was a member of one of five Montreal Canadiens racing teams in last summer’s Grand Défi Pierre Lavoie. Carola was joined by the aforementioned Brisebois; Christain Roy, Marketing VP at Pfizer Canada Inc; Enzo Reda, Executive Vice-President at Viau Foods Inc; Marc-André Ravary, Commercial Consultant at Lennox International Inc. and Claude Ravary.

Through personal donations along with Pfizer and 10 other corporations serving as sponsors, each team raised over $75,000 for six schools in both the English and French community.

“I knew the school very well and I knew that they needed some money to build some infrastructure,” said Carola. “The Grand Défi Pierre Lavoie is meant to increase awareness for healthy living habits. Their main objective is to get kids moving in schools. This donation will help continue to improve the school’s outdoor facilities.”

The Grand Défi Pierre Lavoie takes place every summer. The 2011 edition featured 950 participants taking part in a bicycle challenge which covered an estimated 1,100 kilometers route across Quebec. Throughout the year, the foundation organizes various events and challenges to encourage children to be active. One main outreach tool is the “VehiCube” which paid a visit to St. John Bosco school in Ville Emard, to see a video of that visit, click here:

For more information on the Grand Défi Pierre Lavoie, please visit: